JW Apparel: Who are we and Why?
WHO ARE WE?
JW Apparel Company is a veteran owned, family business that has quickly established itself as the leading online destination for men and women’s style, with an unparalleled product offering; by creating a lifestyle of “Be Creative, Define Yourself and Brand Yourself” mantra. The JW stands for “Judea White” the motivation behind all designs and love driving our brand.
We transfer the motivation to our customers through our brand and their own as well with custom apparel! We specialize in designing creative apparel with words and phrases. Words are powerful verbally and none verbally.
We make wearing our brand fun and exciting, while giving back with giveaways and contests to our loyal members.
Let’s CREATE. DEFINE. BRAND.
JOIN THE CLUB!
WHY?
I (Dad) decided to start this business to keep the legacy of my daughter Judea “Judy” White alive and to assist as therapy to help us deal with the untimeliness of her passing on February 3, 2026 at the age of 20. During the time that Judea lived with me after high school, we spoke briefly about starting an clothing apparel business, so that she would gain experience as an entrepreneur and build the brand slowly over time. I wasn’t going to push the idea, my intentions were just to plant the seed and let it grow. She responded with, “Daddy, I don’t even know what I would call it”…I replied with, “No worries, just an idea for when you’re ready and I’ll help you get started”. This was the last that we spoke of it and we never had the opportunity to do it together.
Therefore, once I brought up the idea to the family, they agreed to the adventure. Now here we are, with only a few hours of sleep in the first weeks and me being super focus to make this achieve the heights that Judea would have achieved in her lifetime at some point fairly soon. As for Judy, she is a loyal, outspoken and the most trustworthy person you would have ever known. Her smile and charismatic personality is one to respect and adore. She listened to everything her Mom taught her and listened to my advice, “Don’t be like me, be better than me”. She took that literally and ran with it! She became better than me in ways that made me look at myself differently and become better.
She is my best friend that many of her friends would look at our relationship (Father and Daughter) and wonder how we were so close. Although, I wanted to be the #1 best friend and joked about it all the time. We always raised our daughters Trinity and Judy to be the best friends and sisters that they could be every day. There’s no Judea without Trinity and there’s no Trinity without Judea, that was our lives. Now, despite our challenges of not having Judea here with us in the physical form, we are destined to keep her legacy on going and continue with a lifetime of memories for our families and friends!
We are committed to ensure 20% of our profits go to Judea’s niece, Honour Davis into an investment account and an additional 10% goes to the Judea White scholarship that will be given to a deserving student each year on June 15.
BECOME AN AFFILIATE AND HELP BROADCAST OUR BRAND TO THE WORLD!
When it comes what makes us different, is an understatement for our clothing brand. We are all about the excitement and the journey of staying on top as a apparel...